Bostick Realty changing name, expanding

Bostick Realty, a commercial brokerage based in Lower Manhattan, said it will operate under a new name starting Monday and will open a new office in Newark, N.J.

Company president Paul Bostick said the firm, which he founded it six year ago, will begin operating under the name Brentler.

"As we've kind of grown into a larger, regional type of company, I'm interested in having a more corporate environment to show we have more of a partnership amongst the brokers," said Bostick. "I want to see the company as more than just me."

Bostick has eight full-time brokers at its headquarters on Maiden Lane, more than double the number of staff it had two years ago, Bostick said.

Last month, Bostick Realty represented Donna Daniels Public Relations, an entertainment industry publicist, as it moved into a small space at 20 West 22nd Street at an asking price of $40 a square foot.

Ed English, managing director at Bostick, will head the Newark office, the company's first outside Manhattan. English says he expects to see more growing New York companies take advantage of northern New Jersey's lower costs. The branch is slated to open by the summer of 2008

"We really see Newark as a vibrant city," said Bostick. "Our type of representation for these regional companies is sorely needed." By David Jones

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